Membership Development: Creating Value, Encouraging Engagement
Leslie Robin, Center for Non-Profit Management
Members are the cornerstone of most historical societies, providing critical financial and volunteer support – we know how important members are to our organizations, but do we know how to effectively translate commitment to historical preservation and education to membership? Individuals have a multitude of options for where to volunteer their time and spend their dollars – and gone are the days where individuals will keep their membership active because “It’s the right thing to do”. Historical societies are now tasked to demonstrate clear value in order to retain and recruit new members. Find out how to gather information to help you serve and engage both current and prospective members and use this information to create services that reflect the true needs and interests of your constituents.
Marketing to Members
Paul Rippins, Associated Historical Societies of Los Angeles County
Communicating with the members of your historical society or other organization is one of the most important things you can do. Not only does this give you the opportunity to pass on information regarding your organization, it also gives you the opportunity to provide important historical information to those who read your newsletter, view your Facebook page, or visit your website. As part of his presentation, Paul Rippens, historian and author, will discuss the importance of organizations newsletters and things that he has found work and don’t work. He will also share ideas regarding the use of social media to provide information to your members and others. The use of social media such as websites and Facebook have become an important tool in disseminating information and have increased the number of people who can view the information you are providing. These are important items that every historical society, museum and library is either now offering or should be offering.
The ABC's of Grant Writing
Julie Dobrick, AltaMed Health Services
Interested in incorporating grants into your organization’s fundraising plan but not sure where to start? Doing some grant writing but looking for ways to improve or expand your grants portfolio? This session is a perfect next step to raising those much needed dollars for your historical society! Learn the ABC's of grant writing from a seasoned grant writer, who over the course of her career has raised over $100 million in grant funds for a range of non-profits, including health, arts & culture and social service organizations.